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In-depth articles on development, hosting, SEO and performance — written by our team.

Website maintenance contract reviewed clause by clause: SLAs, backups, security and a pre-signature checklist
Maintenance12 min

Website Maintenance Contract: What Must It Cover in 2026?

Clauses, SLAs, backups, red flags: what a website maintenance contract must cover in 2026. A practical review grid and checklist before you sign.

23 July 2026
Selection grid comparing several Belgian web agencies against 12 objective decision criteria
Strategy12 min

How to Choose a Web Agency in Belgium: 12 Criteria for 2026

How to choose a web agency in Belgium in 2026? 12 concrete criteria, red flags, questions to ask at the first meeting and a ready-to-use scoring grid.

23 July 2026
Website creation in Charleroi and Hainaut: 2026 local guide by OptionWeb, the web agency from Châtelet
Strategy12 min

Website Creation in Charleroi & Hainaut: 2026 Local Guide

Website creation in Charleroi and Hainaut: realistic 2026 prices, project steps and local SEO, from a web agency based in Châtelet since 2014.

23 July 2026
Schema.org markup in JSON-LD turned into rich results on a Google search results page
SEO & AEO12 min

Schema Markup Guide 2026: Structured Data & Rich Snippets

Structured data and schema markup in 2026: JSON-LD, priority schemas for SMEs, complete code examples and testing. The practical guide from OptionWeb.

23 July 2026
Visual comparison between a Shopify store and a custom-built ecommerce site for a Belgian SME in 2026
Strategy12 min

Shopify vs Custom Ecommerce in Belgium: 2026 Comparison

Shopify, WooCommerce or custom-built? An honest comparison of real 3-year costs, transaction fees, Belgian payment methods and how to choose in 2026.

23 July 2026
Domain name search bar with the .be extension highlighted against a Belgian flag background
Domains11 min

.be Domain Name: Price and Registration (2026 Guide)

Price, registration, transfer: everything about the .be domain name in 2026. Comparing .be vs .com vs .brussels for Belgian SMEs. From €5/year at OptionWeb.

12 July 2026
Web maintenance dashboard with update, backup and security indicators, and price tags in euros
Maintenance11 min

Website Maintenance Cost in 2026 (Belgium Pricing)

How much does website maintenance cost in Belgium in 2026? Expect €50 to €400/month depending on complexity. Detailed plans, agency vs freelancer compared.

12 July 2026
Belgian freelancer in front of their online portfolio, with server, SSL padlock and professional email envelope icons
Hosting11 min

Web Hosting for Freelancers and Portfolios in Belgium 2026

Web hosting for freelancers in Belgium: key criteria, free-plan pitfalls, plan comparison and pro email included. A fast, reliable portfolio from €9.99/month.

12 July 2026
Belgian e-commerce storefront with shopping cart, Bancontact logo and 21% VAT badge
Strategy12 min

Building an E-commerce Website in Belgium: Cost, VAT, Payments

How much does an e-commerce website cost in Belgium in 2026? Price ranges, 21% VAT, Bancontact, Shopify vs WooCommerce vs custom builds: the SME guide.

12 July 2026
Isolated Docker containers replacing a shared cPanel server, with SSL padlock and OptionPanel logo
Hosting11 min

cPanel Alternative: Why We Built OptionPanel

Why OptionWeb replaced cPanel with OptionPanel: isolated Docker stack per client, Node.js 20, MongoDB 7, auto SSL, from €9.99/month. An honest technical story.

12 July 2026
Calculator and pricing grid for a professional website in Belgium
Strategy14 min

How much does a professional website cost in Belgium in 2026?

Pricing guide: honest ranges for brochure sites, e-commerce, SaaS, custom builds. Quote breakdown, hidden costs, freelancer vs agency, real ROI and transparent pricing grid.

3 June 2026
Organic traffic growth curve after migration from Wix to Next.js
Development13 min

Case study: from Wix to Next.js, +312% organic traffic in 6 months

Full case study of a Belgian B2B SMB migrated from Wix to static Next.js: perf/SEO diagnosis, 6-phase migration plan, tech stack, month-by-month GSC results and concrete lessons.

3 June 2026
Belgian restaurant website with interactive menu and booking button
Strategy10 min

Building a successful HORECA website in 2026 — Belgian restaurants, hotels, bars

Practical guide: the 8 mandatory features of a 2026 HORECA site, online booking, digital menu, optimized GBP, TheFork/Booking integrations and adapted tech stack.

3 June 2026
Comparison of email marketing tools for Belgian SMBs in 2026
Strategy11 min

SMB email marketing in 2026 — Brevo, Mailchimp, Loops, Resend or in-house stack?

Honest comparison of leading 2026 email marketing tools for Belgian SMBs: Brevo, Mailchimp, Loops, Resend, Klaviyo. Hidden costs, deliverability, GDPR and when to choose in-house stack.

3 June 2026
Representation of sustainable web design with carbon footprint measurement
Hosting11 min

Sustainable web design 2026 — lightweight site, green hosting, CSR label

Complete 2026 guide to sustainable web design for SMBs: measure carbon footprint, 10 technical levers, truly green hosting, CSR labels and SEO + business impact.

3 June 2026
SEO 2026 pillar page with central hub and rays towards 9 articles
SEO & AEO11 min

Complete SEO guide for SMBs in 2026: OptionWeb pillar page

Full map of SEO 2026 for SMBs: technical, GEO, local, multilingual, performance, accessibility, GDPR. Hub linking to the 9 deep-dive blog articles.

3 May 2026
Globe with arrows linking 11 country flags for multilingual SEO
SEO & AEO14 min

Multilingual SEO and hreflang in practice: 11-language experience guide

Complete guide to multilingual SEO: URL architecture, reciprocal hreflang, x-default, sub-sitemaps, language detection, content strategy, and typical pitfalls after 18 months in production.

1 May 2026
Map of Belgium with Google Business Profile markers and review stars
Strategy12 min

Local SEO and Google Business Profile for Belgian SMEs in 2026

How to rank in the Google local pack: Google Business Profile optimization, NAP citations, review velocity, LocalBusiness schema, and a strategy specific to Belgian SMEs.

29 April 2026
Accessibility symbol with WCAG 2.2 checklist and European flag
Maintenance13 min

Web Accessibility and the European Accessibility Act 2025: WCAG 2.2 Guide

The European Accessibility Act came into force on 28 June 2025. Which businesses are concerned, what WCAG 2.2 and 2.4 obligations apply, and how to audit and fix an SME website in 2026.

27 April 2026
WordPress to Next.js migration diagram with content flow and redirects
Development14 min

Migrating from WordPress to Next.js: step-by-step guide 2026

Complete plan to migrate a WordPress site to Next.js static export without losing SEO: audit, content export, 301 redirects, UI redesign, measuring performance gains.

22 April 2026
GDPR shield with European flag and data protection icons
Security12 min

GDPR and your website in 2026: compliance guide for European SMEs

Cookies, Consent Mode v2, non-EU transfers, DPO, processing register, retention periods: everything an SME must configure in 2026 to stay GDPR compliant.

20 April 2026
European datacenter with server racks illuminated in blue
Hosting9 min

Belgian web hosting in 2026: the complete guide for SMBs

How to choose a Belgian web host in 2026 — selection criteria, real costs, GDPR compliance, local datacenters, performance. Practical guide by OptionWeb.

19 April 2026
Next.js and WordPress logos side by side on a dark background
Development11 min

Next.js vs WordPress in 2026: which one for a Belgian SMB?

Honest Next.js vs WordPress comparison for SMBs: real costs, performance, SEO, maintenance, security, flexibility. When to choose one or the other based on your profile.

15 April 2026
PageSpeed Insights dashboard showing high performance scores
Development12 min

Next.js static export and Core Web Vitals: the 2026 playbook

Every optimization we apply on Next.js static export sites to hit 95+ PageSpeed mobile: font strategy, CSS, LCP, INP, CLS, Framer Motion traps, hosting setup.

12 April 2026
Google Search Console dashboard with performance curves
SEO & AEO13 min

Technical SEO for a static Next.js site: complete 2026 checklist

Everything to configure technically for a Next.js static export site to reach 100/100 on SEO: metadata, JSON-LD, sitemap, hreflang, robots, Speakable, advanced schemas.

10 April 2026