Blog
In-depth articles on development, hosting, SEO and performance — written by our team.
How much does a professional website cost in Belgium in 2026?
Pricing guide: honest ranges for brochure sites, e-commerce, SaaS, custom builds. Quote breakdown, hidden costs, freelancer vs agency, real ROI and transparent pricing grid.
Case study: from Wix to Next.js, +312% organic traffic in 6 months
Full case study of a Belgian B2B SMB migrated from Wix to static Next.js: perf/SEO diagnosis, 6-phase migration plan, tech stack, month-by-month GSC results and concrete lessons.
Building a successful HORECA website in 2026 — Belgian restaurants, hotels, bars
Practical guide: the 8 mandatory features of a 2026 HORECA site, online booking, digital menu, optimized GBP, TheFork/Booking integrations and adapted tech stack.
SMB email marketing in 2026 — Brevo, Mailchimp, Loops, Resend or in-house stack?
Honest comparison of leading 2026 email marketing tools for Belgian SMBs: Brevo, Mailchimp, Loops, Resend, Klaviyo. Hidden costs, deliverability, GDPR and when to choose in-house stack.
Sustainable web design 2026 — lightweight site, green hosting, CSR label
Complete 2026 guide to sustainable web design for SMBs: measure carbon footprint, 10 technical levers, truly green hosting, CSR labels and SEO + business impact.
Complete SEO guide for SMBs in 2026: OptionWeb pillar page
Full map of SEO 2026 for SMBs: technical, GEO, local, multilingual, performance, accessibility, GDPR. Hub linking to the 9 deep-dive blog articles.
Multilingual SEO and hreflang in practice: 11-language experience guide
Complete guide to multilingual SEO: URL architecture, reciprocal hreflang, x-default, sub-sitemaps, language detection, content strategy, and typical pitfalls after 18 months in production.
Local SEO and Google Business Profile for Belgian SMEs in 2026
How to rank in the Google local pack: Google Business Profile optimization, NAP citations, review velocity, LocalBusiness schema, and a strategy specific to Belgian SMEs.
Web Accessibility and the European Accessibility Act 2025: WCAG 2.2 Guide
The European Accessibility Act came into force on 28 June 2025. Which businesses are concerned, what WCAG 2.2 and 2.4 obligations apply, and how to audit and fix an SME website in 2026.
Migrating from WordPress to Next.js: step-by-step guide 2026
Complete plan to migrate a WordPress site to Next.js static export without losing SEO: audit, content export, 301 redirects, UI redesign, measuring performance gains.
GDPR and your website in 2026: compliance guide for European SMEs
Cookies, Consent Mode v2, non-EU transfers, DPO, processing register, retention periods: everything an SME must configure in 2026 to stay GDPR compliant.
Belgian web hosting in 2026: the complete guide for SMBs
How to choose a Belgian web host in 2026 — selection criteria, real costs, GDPR compliance, local datacenters, performance. Practical guide by OptionWeb.
Next.js vs WordPress in 2026: which one for a Belgian SMB?
Honest Next.js vs WordPress comparison for SMBs: real costs, performance, SEO, maintenance, security, flexibility. When to choose one or the other based on your profile.
Next.js static export and Core Web Vitals: the 2026 playbook
Every optimization we apply on Next.js static export sites to hit 95+ PageSpeed mobile: font strategy, CSS, LCP, INP, CLS, Framer Motion traps, hosting setup.
Technical SEO for a static Next.js site: complete 2026 checklist
Everything to configure technically for a Next.js static export site to reach 100/100 on SEO: metadata, JSON-LD, sitemap, hreflang, robots, Speakable, advanced schemas.